Selling on Marketplaces

Turn imports into orders: pricing, listing optimization, platform fees, ads, branding, and handling returns.

  • 20 articles
  1. Pricing on TikTok Shop After Importing From 1688

    How to price from real landed cost, platform fees, and ad budget, instead of just doubling the 1688 price.

  2. Optimize 1688 Import Listings on Shopee: A-Z Checklist

    Have 1688 stock but listings aren't converting? End-to-end guide: keyword research, title writing, descriptions, and cover image prep for Shopee.

  3. 1688 Imports: Shopee vs TikTok Shop 2025, Which Pays More?

    Compare platform fees, category competition, and real margins after fees on Shopee vs TikTok Shop 2025 to assign your 1688 products to the right sales channel.

  4. How TikTok, Shopee, and Lazada Fees Shape Your Margin

    The fee layers each platform takes per order and how they change the margin on the same 1688 product.

  5. Shopee Mall vs Regular Shop for 1688 Goods

    Comparing the cost, requirements, and upside of Shopee Mall versus a regular shop for imported goods.

  6. Avoiding Platform-Policy Violations With 1688 Goods

    Common policy traps with imported 1688 goods (brands, banned items, false claims) and how to avoid them.

  7. Content and Photos for 1688 Goods That Do Not Look Cheap

    How to shoot and build content for imported 1688 goods that stands apart from the stock photos everyone reuses.

  8. Bundling 1688 Products to Raise Order Value

    How to build bundles from 1688 goods to raise order value, lift margin, and depend less on unit price.

  9. Running Flash Sales on 1688 Goods Without Losing Money

    How to set flash-sale discounts from real margin so you drive orders without selling below cost.

  10. Livestreaming 1688 Goods: Prepping Inventory

    How to prep stock and pick SKUs for a livestream so you do not sell out mid-session or overstock after.

  11. Using Affiliates and KOCs for Imported 1688 Goods

    How to use KOCs and affiliates to push imports, fold commission into margin, and pick the right creators.

  12. What ROAS Makes Imported 1688 Goods Profitable

    How to turn margin into the minimum ROAS you must hit, and why break-even ROAS differs per SKU.

  13. Break-Even When Running Ads on Imported 1688 Goods

    The break-even formula when each order carries both landed cost and ad spend.

  14. Real Return Rates for 1688 Imports on Shopee, TikTok

    Real return and cancellation rates by product category for 1688 goods sold on Shopee and TikTok Shop, from actual shop data. See which categories return most.

  15. Handling Returns When Selling 1688 Goods on TikTok Shop

    How to cut return rates, process returned units, and fold return cost into the real margin.

  16. Handling Bad Reviews From 1688 Quality Issues

    How to respond to bad reviews, fix the root quality issue at the supplier, and protect your shop rating.

  17. Selling Unbranded vs Building Your Own Brand From 1688

    Comparing white-label selling with building your own brand from 1688 goods, by capital, margin, and durability.

  18. OEM and Private-Label Orders on 1688 for Beginners

    The path to logos, custom packaging, and private label on 1688: MOQ, tooling cost, and risks.

  19. Reselling 1688 Goods Wholesale to Smaller Shops

    When to open a wholesale channel, how to price for resellers, and the risk of feeding your own competitors.

  20. Scaling to TikTok Shop from 1688 Sourcing: A 40% Order Case Study

    How one shop reused its existing 1688 sourcing for Shopee to launch on TikTok Shop, growing orders 40% with no extra buying capital. See the inventory split.